BlueCross BlueShield of Illinois Launches “Be Covered Illinois” Campaign to Raise Awareness of Individual Health Insurance Enrollment Options
Wednesday, May 15, 2013 at 3:40PM BlueCross BlueShield of Illinois (BCBSIL) on April 11th launched a statewide education and outreach initiative targeting Illinois’ uninsured residents. The “Be Covered Illinois” campaign, which will be funded by BCBSIL and supported by various community and civic groups, will focus on helping the state’s uninsured population understand how the new health care law impacts them and what steps they need to take to gain access to individual health insurance. The enrollment period for uninsured Illinoisans opens in October, with health care plans beginning in January 2014.






