Blue Cross and Blue Shield of Illinois’ private exchange now offers employers increased plan options, member support and transparency tools
Blue Cross and Blue Shield of Illinois (BCBSIL) recently announced several enhancements to its Blue Directions self-service, private exchange solution for large employers, and available now for the upcoming 2016 benefit plan year. Based on a defined contribution strategy, Blue Directions allows employers to commit a flat-dollar amount of money to each employee for coverage. The employee can then use this amount toward the purchase of benefits unique to their needs. BCBSIL’s Blue Directions platform brings many of the same features of online shopping to the selection of employer-sponsored benefits. This convenient, user-friendly microsite helps employers easily select benefit plans, manage enrollment, anticipate expenditures and customize contribution strategies.