By Rieva Lesonsky, Guest Blogger in the Industry Word Blog at the U.S. Small Business Administration
Happy New Year! Have you resolved to take your small business to bigger and better heights in 2015? Then one of the best moves you can make is to upgrade your marketing. Here are four marketing resolutions that every small business owner should consider making for 2015.
1.) Invest more money in your marketing. I see so many small business owners who make the (sometimes fatal) mistake of playing Scrooge when it comes to their marketing. By pinching pennies, they may save a few dollars here and there, but they lose out on bigger opportunities. It’s important to look at marketing costs as investments in your business and your brand—not as expenses.